Archive for September, 2013

Shoot to kill: Apple puts focus on new iPhone camera with LED flash


Apple has announced their latest generation iPhone and technology enthusiasts will be eager to find out just what the new handset has to offer.

At first glass it may appear that little has changed on the outside, but on closer inspection it’s evident that much effort has gone into Apple’s latest release.

One of the most talked about features is the new camera – particularly the use of a new LED flash system

It’s hard to deny that Apple has made vast improvements to their camera compared to previous models, largely due to stiff competition from the likes of Samsung and Nokia - who have made huge strides in terms of photographic technology.

So what’s new?

The iPhone 5S camera features a larger image sensor, which is now 15% bigger than previous models and emphasises Apple’s beliefs that bigger pixels are better than more pixels. It also features a larger f/2.2 aperture.

The hope is that the increase in sensor and aperture size will help the device cope with low-light situations.

Larger sensors typically mean low-light sensitivity is improved and you’ll be able to take better pictures with less illumination – ideal for indoor shots and night-time scenes.

Should you need more light you can always rely on the phone’s new “True Tone” dual-LED flash.

With different colour temperatures on each LED this is a real bonus for low-light photographers who dread the washed-out look and unnatural colour balance that a typical flash offers.

The introduction of image stabilization is good news for those who don’t have the steadiest of hands, and it’s claimed that the speedy new A7 chip will yields autofocus that’s twice as fast.

Budding movie directors will welcome the news that the iPhone 5S can capture 720p HD at 120 frames per second and the handset also features a new “slo-mo” feature that can slow footage down to a 120 frames-per-second crawl.

What, where and when?

With prices starting at a steeper than expected £549, Apple has put a lot of faith in this new handset.

The 5S hits the shelves at the end of September – and as ever with new Apple products, demand is likely to be high. If you’re interested, you can watch the full unveiling on their website here.

Our 15% sale ends this Sunday! Don’t Miss Out

Don’t forget the massive Ultra LEDs 15% off sale ends on Sunday September the 7th. We are offering great savings on all the products we have in stock, so this is your chance to grab a late summer bargain.

Whether it’s LEDs for your home, boat, caravan or car, or even power supplies and tape, we have it all - but don’t leave it much later as items are selling fast.

This is a great opportunity to light up those dark evenings that are just round the corner. So pop along and see us or choose from our extensive online selection by visiting our home page.